How to Frame the Perfect Case Study

Framing a Marketing Case Study

1. Focus on long-term goals- A great business study requires an in-depth look at the short-term and long-term goals. This helps in giving an insight into a company’s working and schemes. Make sure you distinguish between the short-term and long-term goals clearly. Mention the company’s all-around strategy and goals as it will help in framing the case study.
2. Use updated data- Any type of research needs statistics, numbers, facts, and figures to establish permissibility. Quantifying your research is necessary in order to lay the ground for providing complete information. For instance, mentioning “a 20% increase in website traffic” sounds more effective than mentioning “an increase in website traffic.” You can make your data stand apart from the rest of the content in your case study. This acts as an eye-catching point.
3. Language should be persuasive- The language of any great case study has the ability to persuade the potential audience to take action. The overall tone of the language should be confident, positive, and impactful.
4. Never forget your potential customers- A case study is a useful tool for upgrading the growth of customers. It also establishes the foundation of trust among the customers and showcases the potential of a product. Share success stories and testimonials of customers for enhancing the credibility of your product.

Business to Business (B2b) Approach-

1. Introduction- sets the environment for the content.
2. Challenge- talks about the key problems faced by the customers.
3. Solution- consists of an overview of the product or service used by a customer.
4. Benefit- reminds the customer why a specific product or service is worth buying by showcasing its advantages.
5. Result- consists of the positive outcomes of the business arising from the application of the solutions.

This approach provides flexibility to showcase the most important qualities of your business, focus on the solution, and attract customers.

Quick Tips Corner- How to Frame the Perfect Case Study?

1. Relatability is the key- Interacting with the potential customers and making them feel understood and heard is the sure-shot way of acquiring customers. The primary goal of any case study is to show the potential customers that you are known to their industry, can understand the specific needs of their industry, and know how to provide targeted results.
2. Don’t hide the story- Storytelling is an important part of marketing strategy. A great case study answers the following questions-
   1. Who is the customer and what is their job?
   2. What are the goals of the customers?
   3. What are the needs of the customers?
   4. How were the customer’s needs satisfied?

Do not forget to highlight the overall benefits along with hard-hitting numbers. Mention the positive impacts observed in your business such as improved morale, an increase in employee retention, and so on.

3. Make it easy to read- Content formatting elements should be used just like the ones used with articles, blogs, and website copywriting. The content should include headers, images, bulleted texts, bold or italicized texts. These elements help in increasing the readability of your case study and emphasizes the important points. You can also use videos, PDFs, and images to increase the engagement of your content.

4. Use real numbers to keep it real- As mentioned before, adding quantifying data adds more credibility to your case study. It acts as proof of the point you are trying to put ahead.

5. Be specific- Mentioning the specific details about how you achieved a certain desired result creates brand establishment, shows that you know your work, and ultimately increases the traffic. Let’s say “A 2-month online crowdfunding campaign for providing shelter to homeless people led to an increase in homeless people being accommodated.” sounds more concrete than “our online marketing services led to this result.”

6. Repurpose your content- Everyone does not enjoy reading. Many people prefer audio, video, or visual representation of the case study. You can repurpose your case study content as a podcast, a Youtube video, or an infographic for reaching a wide range of audiences.

7. Make it visible- A case study should be easy to locate and presented in an organized manner. You can list your case study on your website, perform search optimization, and use email and social media promotion.

8. Keep it concise- There is no definitive length of a case study. Many case studies are long and descriptive whereas many have all the necessary information present in a concise manner. A case study with direct and informative content usually stands out the most to the audience.