- July 16, 2024
- by Bhavik Sarkhedi
- Blog Writing
On average, an adult spends approximately 7 hours online per week, discovering, reading, and consuming different forms of online content. Whether it be the links provided at the end of the stories or a post, people watch the most relative and engaging content to them.
With such large amounts of content being consumed daily, engaging and informative content has drastically increased demand. Online adults trust content on websites and other such sources while making a purchase or decision. The more polished and informative a content piece looks, the more it will be trusted by the audience.
Blog writing has become an exciting marketplace. It has proved to be immensely helpful in digital marketing campaigns and can be considered a marketing powerhouse for every business. No matter what your business is, who your target audience is, and the niche that you follow, content marketing is essential for your business.
With quality content marketing that is planned and strategized based on the audience’s needs, one can increase your website’s volume of active traffic. Your blogs and another form of content can create awareness for your brand, thereby generating quality leads and promoting your sales growth.
Why Do You Need Professional Blog Writing Services?
Long gone are the days when just pushing people with aggressive and direct call-to-action, such as Buy Now, worked to bring people’s attention to your brand. The customers have changed. Not only are today’s customer is much more well-informed, but they also have immediate access to any information regarding a brand or product that they require.
Businesses need to keep up with the changes in customer values to ensure that they can convert their prospective leads to sales. If your call-to-action comes off as desperate or aggressive, it can prove to be a turn-off for the customers.
Consumers look for information, optimized content, and a personalized feed in the online world today. However, most businesses cannot immediately begin to understand the needs of the customers. They would need to conduct extensive research, optimize their content as per the rules of a search engine, etc. Such practices require the skills of a professional writer.
Here are some of the reasons why your business needs expert and specialized blog writing services on board.
Amplify your digital marketing strategy
No business can really withstand today’s world without a well-prepared digital marketing strategy. With most of the audience online, it will be ignorant not to ensure that they can access your brand through online means. And what is the central element of any digital marketing strategy? Content.
You will need to create optimized content for your blog and require email marketing campaigns, social media handles, PPC ads, and much more. The content needs to be engaging and attractive and should include tactics to ensure that you achieve your marketing goals and sales revenue target.
Search Engine Optimised Content
Do you know what makes some websites come up on search engine results at the top? Most search engines like Google perform crawls of all the websites while determining search results for a keyword. It then determines the quality of your content and ranks the website accordingly. Strong content, thus, generates more traffic as it ensures that your website will be ranked higher in the search engine results.
SEO, or Search Engine Optimisation, is thus an essential part of your blog writing. Using targeted keyword strings ensures that your content is visible to your audience. Google and other search engines’ results can be hacked with the help of the best SEO techniques. A professional writer is equipped with including the required keywords to build organic traffic through search engine results.
Constant Evaluation of Content
Professional blog writing services will ensure that the content hosted on your website is constantly and regularly evaluated. Google continuously updates its SEO rules and regulations. If your content does not contain the updated dates, statistics, and keywords, then it will lose the search engine ranks.
It has been found that business websites that post constant new blog content have approximately 434% more pages indexed by search engines. The statistics are calculated in comparison to those websites that do not publish any blogs.
The more the content on your website, the more time spent by the visitors on it. Google also assesses the time spent by a visitor on a website. It can positively affect your search engine optimization. More time spent means your website provides valuable content, thereby increasing your search engine rankings.
Build a marketing funnel
A marketing funnel, popularly known as a sales funnel, is a method through which sales leads can be identified and qualified. The method includes understanding and evaluating a lead’s buying process and developing the strategies to move them closer to purchasing.
A professional blog writer will include the modern practices to create a marketing funnel through the content present on your blog. First, the prospective customers are identified. Their problem is addressed, and the respective solution is provided to them.
Following this, the content will ensure to educate the sales lead regarding the options that they have. The aim is to nurture the leads so that they can get closer to making the final buying decision. In the end, the objective is to provide the final push, such as an offer to ensure that the lead makes the purchase.
These are some of the extensively prominent benefits of hiring a professional blog writing service. However, when it comes to choosing which service to choose from, businesses can find themselves with tons of options.
Among the hundreds of content writing agencies available in the market right now, businesses need to choose the one that provides the services that resonate with their needs. Among these, the Bloggism agency has become one of the most impressive blog writing services.
Bloggism Agency: Services Provided
Whether you need guest blogging services, ghostwriting, or a crisp blog that is sure to generate leads, Bloggism has you covered. Bloggism is a creative content-generating agency. They house an experienced and expert team for each niche to provide specialized services to their clients. Here are some of the prominent services offered by their team.
Blog writing:
Bloggism provides SEO-focused blogs that are closely related to your industry. It ensures that the content is relevant to the readers, engages them, and is visible to them through the search engine results. The blog writing services are the perfect addition to your company’s content marketing campaign. Bloggism curates a specialized team of blog writers for each client. The practice ensures that each project is handled only by the experts.
Website content writing:
Your website represents your brand image directly. The more sophisticated the content on your website, the better your brand image will be perceived by your audience. The content for your website is ensured to be SEO-friendly by the team of expert writers at Bloggism. The content is kept crisp, informative, and directive. The writers follow the sales funnel approach to draft the website content. The approach can drastically affect the number of leads getting converted to sales.
Case study writing:
Professional websites need to provide case studies that can portray their proficiency in their field. These case studies also give examples to the audience regarding your efficiency in solving and addressing your client’s needs. At Bloggism, the writers present your background, portfolio, accomplishments, testimonials, and more to ensure that your audience is more convinced of your proficiency.
Business proposal writing:
Not every writer can persuade the readers with their writing. Some writers are good at informative writing, while others at persuasive writing. Bloggism understands the difference and has thus curated a specialized team of writers for providing business proposal writing services. They provide catchy content that can ensure that a business chooses you to become their partner. The piece is guaranteed to be informative and persuasive while including a perfect form of pitch.
What Makes Bloggism Agency Better Than Its Competitors?
While comparing a blog writing service with its counterparts, various factors need to be taken into consideration. Based on these factors, here are some reasons why Bloggism can be the perfect choice for all your content and blog writing requirements.
A team of passionate and self-driven bloggers
Bloggism houses a team of motivated writers who are passionate about writing. They are aware of the online demographic and keep themselves updated with the recent trends. The writers are self-driven to include contemporary writing practices in their services to ensure that the final product provided to the client is polished and best in quality.
Unique ideologies and perspective
Most of the content writing these days has become a continuous funnel of previous recycling content. However, here is where Bloggism shows its efficiency as the market leader in the field of blog writing services. Each writer housed at the agency ensures to bring a new and fresh perspective to the table. The content is not only ensured to be plagiarism-free but also unique to the readers. Each sentence written is aimed to provide new information to the readers. It increases the value of the brand that hosts such high-quality content.
SEO-Focused content
The writers at Bloggism are trained to make sure that the content they create includes the required targeted and long-tailed keywords. They make each piece SEO-friendly to increase the search engine rankings of the client effectively. The blog is updated regularly to make sure that Google indexes new content on your website.
Reliable services
With focused services provided by Bloggism, your brand gets the required push to make it visible in the online demographic. The team here can also create a full-fledged content strategy that can up your content marketing game. With a well-executed and planned content marketing strategy, you can get better brand visibility and recognition.
What should a professional blog post for business include?
Blog posts are the most imperative form of content that empowers audiences to get information. Moreover, blogs increase your credibility and offer you an authoritative image. If you are a business and desire to draft blog posts to get traffic, here are some indispensable things that you need to include:
Audience interest
Any blog post can only be a super hit if it includes audience interest within it. Several audiences come to SERPs in search of queries about products/ services; when you cover all such topics, you will eventually attain audience interest.
Working title
A title comes first to attract any reader. Thus, you must create an engaging title that will pull readers to your blog if you are writing blogs.
Captivating intro
After a title, the audience decides whether they will read the complete blog or not in the intro section. So, you must create an interesting intro.
Results-oriented services
Providing content timely is essential. However, the team of expert writers at Bloggism understands that the content delivered provides the required results to the clients. The content aims to bring an audience and engage them—the format and draft the blogs and other content to increase their sales and meet their goals potentially.
Are you searching for the perfect blog writing services to outsource your content needs? Check Bloggism Agency. With their varied array of services offered, a positive track record, and professional outlook, you will get the best value services for your money. The writing and editing team at Bloggism has been trained to seamlessly coordinate with the client’s marketing team so that they can create the best results for the brand.
