8 Types of Content Writers in India [Verified 2024]

A content writer is an artist of sorts who creates digital and printable content for companies and people who want to promote their products, designs, ideas, and services that they want to offer to consumers. A content writer can write and publish his work in all fields of business and arts, he has no restrictions as essentially the work that is presented is ultimately a reflection of the company or the person he is writing for.

Every business has one primary goal and that is to ensure that their products are marketed to every space possible and apart from that the product is correctly interpreted by the consumer, with this in mind the job of a content writer is to do just that, to bring clarity about what you are selling to your consumer.

Every writer specializes in a different kind of niche, there are so many different fields and arenas to explore and so every content writer brings their unique skill and experience in those particular fields, once you understand the types of content writers that exist, you will get clarity as to what kind of writer is appropriate to your needs. Given below are 8 types of content writers!

1. Technical writer

A technical writer is a writer who combines the technicalities of a product or a business and expresses them in a simplistic and understanding manner. A technical writer streamlines his focus onto objectivity and avoids ambiguous comprehensions. These types of writers have a higher probability of being hired for technological products, electronics, hardware and so on since these products demand an objective description rather than a subjective one.

2.  Editorial writer

Textbooks in schools, colleges and educational organizations are extremely well articulated and explained all thanks to editorial writers. School and college academia is edited and written by editorial writers; editorial writers not only participate in textual writings but publish their work on the internet as well. The presence of the digital revolution has enabled these writers more options and methods to publish their work.

3. Feature writer

Out of all the types of content writers available, the feature writer is the most creative. Feature writers publish their work in several writing columns and platforms in newspapers, magazines in print and digitally as well. Some examples of what feature writers write on are food, lifestyle, short stories, poems. These writings are quite the opposite of technical writing since a feature writer has all the liberties to be poetic and subjective in their work.

4. Ghostwriter

        Ghostwriting has nothing to do with ghosts or writing about ghosts! It simply means that a content writer writes content and his content is published under someone else’s name. The name of the content writer is not to be mentioned in any part of the article. Ghostwriters are quite popular and are in demand with many companies that need people for SEO writing.

5. Seo content writers

The full form of SEO is search engine optimization. How does SEO help? There are certain keywords, pointers and sentences that content writers use in articles digitally, that for the search engines and the readers to understand easily. Seo content writers are always in demand as they have a very important job at hand, they are responsible for the descriptions, tags, meta tags and so on. If you see the headings and subheadings on the internet are all crafted by the SEO content writers, they use the simplest language possible to explain the business, website or project. Seo content writers are used in all businesses and fields, from products to travel.

6. Copywriters

Just like feature writers even copywriters are extremely creative and are required by almost all digital agencies and media companies. The tiny jingles that you hear for different products such as cornflakes or cookies are all written by copywriters. Advertisements, punchlines and quirky one-liners that are written in magazines, billboards are innovative and attractive to all kinds of audiences. If one is creative and has his way with words, being a copywriter is just for you.

7. Report writers

Report writers are specifically hired in companies and organizations where a lot of research and technical information is required, this information and research needs to be cumulated and made into a report which is done by report writers. These writings are known to be quite lengthy and technical and require in-depth knowledge of the industry the writer is writing for, this takes a lot of knowledge and in-depth research not only about the company but also how reports are written as deadlines must be met accordingly and the quality of writing must be par excellence.

8. Email writer

Email content writers are very underrated, in fact, it is a skill that is essential to learn as email content is quite challenging since you must have the ability to summarize and be pertinent with your work, although the email might be 10 to 15 lines, the content must be convincing to the seller and creative as well. Email writers, need to use a lot of strategies to frame their sentences and express their ideas in the least number of words.

Unfortunately, when it comes to content writers and the way they write, it is not one size fits all, every content writer is unique and brilliant at their own fields. All it takes is to identify what type of writer do you require in your specific business. The clearer your strategy is, the better it will be for you to discover what kind of content writer you desire.